FCM’s digital content guide helps us ensure that our website is effective, informative and engaging—and that it meets the needs of our audiences. 
This guide helps us deliver clear, concise, useful and engaging content for our users. It explains how to plan, create and maintain our website content and addresses:
- Goals and substance: What do we want our content to achieve?
- Content types: What are the different ways we can structure our content?
(i.e., what’s published where, and in what format?) - Governance and workflow: Who is responsible for our content and how is it created?
This guide is a companion to our style guide and visual brand guide, both of which apply to digital content as well as to print content.
For more information, contact FCM Digital Communications Manager, Kerri-Anne Finn.