The Green Municipal Fund (GMF) is a program of the Federation of Canadian Municipalities (FCM). Recognizing its scale and significance, and the need to connect with audiences directly, GMF operates under a unique brand—distinct from other FCM programs, but within the FCM family.
This document outlines the system for creating bold and distinctive GMF materials while maintaining a connection to its parent brand. In order to maintain consistency, please adhere to the principal guidelines outlined herein.