City of Victoriaville, Quebec
Since 1998, the youth organization Groupe Solidarité Jeunesse and the City of Victoriaville have organized an annual environmental awareness campaign to raise funds for humanitarian missions. The campaign culminates each October in the Journée Normand-Maurice — a one-day door-to-door collection of household hazardous waste (HHW) by local youth volunteers.
The number of participating municipalities is on the rise: from one in 1998, to six in 2006, to 20 in 2008. The 2008 event diverted a total of 44,687 kilograms of HHW from landfills, resulting in direct savings of $3,828.34 in landfill costs. The project also encourages environmental awareness among young people and the general population, and develops a sense of community responsibility towards the environment.