Waste Diversion

Innovative Education and Outreach

To be successful, municipal waste diversion initiatives need public participation. How are local governments educating and engaging their communities to reduce, reuse, recycle and compost? Hear from municipal speakers who are using social marketing campaigns, online and social media strategies and other innovative ways to reach new audiences, including youth, restaurants and businesses. Examples from a large metropolitan urban area, a mixed urban and rural regional district and a smaller northern city will offer something for everyone. Share your own outreach strategies – and join a discussion on exchanging outreach materials among municipalities, instead of reinventing the recycled wheel!